P&L Normalization
Map a P&L in any layout to a standard chart of accounts, check only the lines Ella isn't sure of, and export Excel with live formulas.
Try 3 P&Ls freeHotel underwriting, without the busywork.
Ella is an agentic underwriting system for hotel deals. It does the tedious work for you and gives you a sandbox for testing where the value-add is.
Try for freeEvery part of underwriting a hotel, in one system.
Pro Forma
A 10-year operating pro forma built from the normalized statements, with every assumption linked to its source.
Enter your email for early accessValue-add Analysis
Test a renovation, a rate change or a repositioning against modeled guest demand before you commit capital.
Enter your email for early accessTry Ella on 3 P&Ls.
Try 3 P&Ls free
Social Signal Analysis
Read the property's guest reviews for what guests praise and complain about, and which way it's trending.
Supply Scan
See the hotels open, under construction and planned around the property, and when each will compete for its guests.
Cost Benchmarking
Set each department's costs against similar hotels, and see where the operation is spending more than it should.
IC Memo Generator
Draft the investment committee memo from the deal's own numbers, with every figure cited to the page it came from.
PIP Estimator
Estimate a brand's property improvement plan by area, in total and per key, before you price the deal.
Your deal data stays private.
Ella keeps your client data safe with rigorous security and data privacy measures.
P&L.pdf
Stored encrypted (AES-256-GCM), sealed to your account
Lines OnlyNever sees the file
Transient Rooms
Banquet Food
Commissions
Other Rooms
Food & Beverage
Rooms Payroll
- Zero-data retention and never trained on
Protected Account
Ella protects your deal data with encrypted storage and account-level access controls, from upload through review.
Data Control
Deleting a project permanently deletes its files and results. Delete your account, and everything in it goes with it.
Zero Data Retention
Nothing you upload is kept by the model provider or used to train a model.
Pricing
Choose the plan that best fits your needs.
Start$250per month | Enterprise$500per month | |
|---|---|---|
| Plan details | ||
| Seats | Single seat | Organization access, up to 5 seats |
| P&Ls included each month | 50 | 120 |
| Each additional P&L | $5 | $4 |
| Support | Priority | |
| Normalization | ||
| Standard chart of accounts mapping | ||
| Review with flagged lines | ||
| Excel export with live formulas | ||
| Security | ||
| Zero-data-retention processing | ||
| Dedicated, separate data instance | — | |
| Additional security controls and review | — | |
Start
$250per month
Plan details
- Seats
- Single seat
- P&Ls included each month
- 50
- Each additional P&L
- $5
- Support
Normalization
- Standard chart of accounts mapping
- Review with flagged lines
- Excel export with live formulas
Security
- Zero-data-retention processing
- Dedicated, separate data instance
- —
- Additional security controls and review
- —
Enterprise
$500per month
Plan details
- Seats
- Organization access,
up to 5 seats - P&Ls included each month
- 120
- Each additional P&L
- $4
- Support
- Priority
Normalization
- Standard chart of accounts mapping
- Review with flagged lines
- Excel export with live formulas
Security
- Zero-data-retention processing
- Dedicated, separate data instance
- Additional security controls and review